The Importance of Headshots

Things have changed, we now live in a digital world where social media has taken on such a vital role in promoting personal brands. Having a professional headshot is more important than ever. What the majority don’t know is that one of the reasonable investments in personal brands is having a high-quality, professionally taken headshot. It sends a message across to your prospective clients that you are at your best. Well, it’s not news that many people are not just naturally photogenic and it’s not their fault. When the headshot of these sets of people is taken by an amateur, they might end up looking nothing like they do in person. A professional photographer that specializes in headshots knows the right position, backdrop, and lighting to get the best shoot you deserve.  

Since almost all social media platforms require you to upload a photograph of yourself as a profile picture, your headshot will have a far-reaching web presence. You will also be able to use it for team page of your company/organization website, and publication in a conference or speaking engagement-related materials. A good headshot photograph conveys your professionalism. If you look professional in your photograph there are chances your potential clients, investors, or potential business partners agree to meet with you at least for the first time. 

Have you ever notice you quickly get an idea of someone’s personality when you see their headshot or full photograph? A good headshot is an effective way to give people an idea of what you’re made of before they meet you physically. A smile portrays send a message that you’re approachable while a serious-looking portrays means you are serious and determined. A headshot is a way to make your expression match your personality. 

Headshot offers a perfect opportunity to share a story. From the angle to the backdrop and the lightning, everything in the photograph tells potential clients or employers about who you are. It’s a way of enhancing your brand value and your personality. A wrong headshot could convey that you are not serious or make you look like the janitor when you’re actually the CEO. 

Sure you’ve visited companies and organizations website and quickly formulated opinions about their professionalism and quality of work they might probably deliver even before meeting them in person or on phone. Well, this isn’t something bad, we are human beings wired in a way to make opinions through what we see, hear, and think. Put up a bad headshot with a poor backdrop, a dated style or even some traditional pose, or a wrong facial expression, and a potential client may judge you unfavorably without meeting you in person.

A corporate headshot should convey your brand values and professionalism. A professionally taken headshot showcases your identity, approachability, integrity, and competence. Such a photograph will show your customer that you put effort into your marketing campaign, meaning you are serious about your business. No one wants to have anything to do with an unserious looking person, not when money is involved and money is always involved. Project your brand values and communicate your company competency the right way through a professional headshot. 

This is not just for the top executives alone, it’s for everyone. If you don’t have already, chances are that’s why your proposal, friend request, business meeting, and more are not approved. Become serious about it and start viewing it as an effort you have to invest in your personal brand, business, or company. With a great headshot, your competence and unique personality will shine through, opening doors to new opportunities for you. Remember, it’s always about the first impression. 

What you could expect for your Preferred Headshot session

I love my job, and I like to have fun doing it. 

So, let’s start with a silly face while holding my Xrite Color Checker Passport.

After meeting the Preferred Headshots photographer, Terrence Jones, and making sure your name email and phone number are correct, you will be directed to stand, sit or lean in the desired location. If you’re nervous, don’t worry, the photographer will talk you through it. It will be just like you’re hanging out or taking a break. The best thing is to come with a positive attitude and be ready to smile and laugh.

If you can’t decide on an outfit, be sure to look at What To Wear for tips.

If we are only photographing your upper body, you are more than welcome to wear comfortable bottoms like yoga pants.

Choosing your Images

Now comes the hard part from your headshot session, choosing your images.

 We will use one of our different methods to narrowing down your photos. On most cases, we like to tether to a laptop. We can show a few images (not everyone) as we go to make adjustments for the final image. In some cases where acting headshots or headshots, that need multiple locations, tethering isn’t a viable option.

Once the shoot is over we can, depending on the situation; images can be chosen on location or uploaded to a private website. There, you are able to view the pictures in the comfort of your area. Also helps if you need to show others before making the final selection. 


We will say, having your makeup professionally done can make a world of difference, and it feels good to be pampered a little.

Images will be naturally retouched. I want you to be you without the blemishes or that one hair that wants to do its own thing. Preferred Headshots has some of the most excellent retouchers around. They all know the quality we expect, and they deliver every time.
After retouching, the images will be back and ready for you to download from your photo gallery.  You will be in awe.

Headshots - What to Wear

You may not think what you chose to wear in your headshot is that important, but it is. 

Though headshots are traditionally close-cropped, most include your shoulders at the very least. Having this small hint of clothing is extremely important.


Whatever you choose to wear, you should be comfortable, and the look should reflect your intentions. If you’re having headshots done for a corporate website, you will probably want to wear something that reflects your professionalism such as a tailored suit or top. If you’re having your headshots done to reflect your lifestyle or personal brand, you may want to wear something more relaxed. Be sure that your chosen look is clean, wrinkle-free and fits well. The key is to be comfortable. Your comfort will come through in the photo and it will result in flattering headshots where you look happy and confident.


 For your headshot, go with what you know. You know what colors look best on you, so stick with that. Stay with solid colors and small patterns (prints and large patterns can be distracting). To add depth and keep your headshot interesting color coordination is key. If you have blue eyes, try wearing shades of blue, pink or gray. If you have green or hazel eyes, shades of brown and green work well. Avoid colors that are flesh-toned as that can create a monotoned look. Choose colors that make you look and feel confident!

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